SGA Peerlogic Call Intelligence

March 2026 — practice-level call conversion + missed-call leakage across the SGA / Gen4 network
practices · inbound calls
Method: sum-all-rows (matches Peerlogic dashboard ±1%)
Total Inbound
across all practices
Missed Calls
NP Appt Calls
opportunities scored
NP Booked
NP Opportunities Lost
unconverted NP appt calls

Top 10 — Missed Call Leakage

Practices with the highest absolute count of unanswered inbound calls. Each missed call is a potential new patient walking past.

Top 10 — NP Conversion Underperformers (≥50 NP appt calls)

Calls that asked to schedule but didn't book. Indicates phone-skill / script gap, not call volume.

Top 5 — NP Conversion Stars (≥50 NP appt calls)

Patterns to copy. Pull scripts and team-lead practices from this list.

All 86 Practices

Click any row to drill into per-extension detail. Sort by clicking column headers.

NP Conversion Distribution

Network NP conversion is . The spread across practices reveals which OMs need phone-skill coaching vs which run a tight ship.

NP Conversion Leaderboard

All practices with ≥50 NP appt calls, sorted by conversion.

How we got these numbers

Peerlogic exports each tracked phone extension as its own SQL row — 1,720 rows across 86 practices for March 2026. The first attempt filtered to "patient-facing" extensions only (a heuristic on ext number + miss rate), which undercounted missed calls by ~40% because real overflow extensions like 8xxx and 4xxx are what Peerlogic counts in the dashboard.

Method used here: sum every row per practice, no filtering. This matches the Peerlogic per-practice dashboard within ~1% on missed calls and ~2.5pt on NP conversion — validated against Dakota Dental and Allure Dental screenshots below.

What still won't match

  • Total inbound — SQL is +6.7% high at Dakota. Peerlogic likely de-dupes calls that ring multiple extensions (one call → multiple rows). Allure (newer single-line setup) doesn't show this gap.
  • EP conversion — Peerlogic shows ~59% vs SQL's ~41%. This is a definition gap: Peerlogic's "appointment opportunity" denominator is narrower than the SQL's new_appointment_calls_existing_patient. Pending Alex's definition.
  • NP conversion 31% vs Patient Prism 75% — Denominator difference. Peerlogic NP conv % = booked / scored NP opportunity calls (broad). Patient Prism's denominator is much narrower — only calls a human listener categorized as a true NP appointment opportunity. Both numbers are right; they answer different questions.

Validation — Dakota Dental & Allure Dental

SQL rollup vs the Peerlogic per-practice dashboard for the same March 2026 period.

Action Briefing — March 2026

Written by Opus 4.7 from the rollup data. Read first; details below are evidence.

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